Every time someone asks a designer to “Just make it look pretty”, a baby kitten dies.- Samantha Toy, Designer at Twitter
Video: Sagmeister & Walsh
Video: Hi Singapore!
2012 – a year in retrospect
JanuaryJanuary started off where December left, working on the global redesign project for IKEA.com. January and February were my last months on the project so a lot of time was spent developing style guidelines so the development team could better implement the new design.
I was also the module leader and responsible for the course “Visual Design & Branding” at Hyper Island.
For FiveStarDay, I did the design work for Revent – a small and quick project, but always fun to work with Mattias.
FebruaryIn February I finished the 7-month long project for IKEA to proceed to speak at my second Hyper Island Master Class – and to participate for all three days for the first time! It’s an excellent course and I encourage everyone that’s wants to know more about digital to sign up for a course. Not only did I get to do a workshop with highly skilled people from all over the world, I got to hear inspiring talks from people I admire, Daniel Ilic, Lisa Lindström, Sveinung Skaalnes and many more.
I also got to work with another inspiration of mine – Martin Kann, the genius behind album covers for Swedish band Bob Hund. Together we launched a new website for their agency, Rethink in Copenhagen. Working with Martin and his partner at Rethink, Kresten, was such a delight. Looking forward to the next time our paths will cross!
MarchMarch was a month of change. I finally got to move into a new office at Media Evolution City. I liked my old office too but felt that I need a new environment to better stimulate me. As the offices were brand new, there were some initial hassles but nothing that was beyond what to expect and I must say that I think the team at Media Evolution have been very proactive in all discussions and eager to get feedback and improve things throughout the year.
I also got in touch with a brand new startup in the States that came to be my second biggest client of 2012. Until they launch, I can’t go into details about their product but I can say that I have never had a better client experience. Although we were in different time zones and 99% of our communications were through email, it was an effortless relationship. I’m hoping they will launch during early 2013 and I can give you more information about the different projects I’ve worked on.
AprilApril was a month of many small projects. I continued to work with the American startup, but was also lucky enough to get to work with Spotify and their desktop app – a groundbreaking product. I helped Hjaltelin&Stahl in Copenhagen with a project for one Denmark’s biggest telecoms with a cool 4G project and I did some minor design work for Soundrop, a company that my talented friend Daniel Källbom later came to be the Head of Design for.
On a personal note – I got to go to Liverpool together with my friend Zac for the first time to see my favorite team play
May – JulyMay was a month of new projects for IKEA and I got involved in no less than three different projects. Combined with work for the American startup, needless to say I had my hands full. The summer was spent working mainly on two of the projects for IKEA along with work for the American startup.
AugustIn August I was contacted by National Encyklopedin to update their digital visual identity based on the technical framework that had been developed by another agency. Once we started to fine tune things here and there, we noticed that in fact we wanted to change a lot in the framework as well.
As two of the projects for IKEA came to and end, the third picked up in full speed.
SeptemberSeptember was a month that combined National Encyklopedin, IKEA and the American Startup. All very different from each other in terms of the project and also in terms of organisations got me realising that one of things I love the most about my work is my chance to work with everything from a startup of one person – to a global company with more than 130.000 employees.
At the end of September I also helped out Malmö based startup Emues with a new visual identity that’s due to launch soon.
OctoberAfter working 150% for the entire spring & summer, I was in need of a more relaxed work pace in October and projects naturally started to finish off. During October I just worked a couple of days a week for IKEA and spent more and more time at home, taking walks with my dog, trying to work out and just meeting new people.
NovemberIn November I started to work with the Finnish book publishing company Schildts & Söderströms helping them with a digital strategy on how to improve awareness for their writers and their books. It’s a bit of a new market for me but very interesting.
End of November also became a fairly intense IKEA-period with a lot of deadlines and sign-offs.
DecemberDecember was a big month as I won(* a pitch for Crunchfish, competing against some of the biggest and strongest advertising agencies in the region. Crunchfish develops a touchless integration for devices and I think the possibilities for this is endless. We are working on a strategy, a new visual identity and a new website.
I also got to the redesign for a great British company, Findababysitter.com. I worked directly with their inhouse design department and their founder Tom Harrow. The new design will launch after the New Year and is fully responsive.
The work for IKEA and Schildts & Sönderströms are continuing and moving along as planned.
* I won a part of the project – and am now working on the project together with another agency, my former landlord – ID Kommunikation.
Coming upI will continue to work with IKEA, Schildts & Söderströms and Crunchfish for January (maybe February) and will also design the new website for Suzuki Cars in Switzerland.
Video: Wilson Miner – When we build
Video: Ian Coyle & Duane King
Video: Michael Bierut – Let’s talk about clients
Clients are the difference between art and design. Clients can be the best part of the design process.
Video: Mike Monteiro – F*ck you. Pay me.
Music mix #4 – ARBETA FYRA