Le Petit Garcon
Creative Director / Art Director
April 2009 -
Le Petit Garçon is my small digital design studio working with digital media and it’s endless possibilities. I develop concepts, strategies and design for digital channels; websites, iPhone apps and interactive displays. Working with clients from all over the world gives me a much broader spectrum of clients and projects than I’ve ever had before. Thanks to e-mail and Skype, communicating is a seamless experience.
Mubito
Creative Director
Nov. 2008 – April 2009
Malmö, Sweden
Mubito offered a unique direct-to-consumer platform for the music and entertainment industry. I had an overall responsibility for all creative work. I was also guiding and managing the creative team (both front-end coders and designers, around 10-15 persons) and I was responsible for developing the Mubito brand.
Bates Y&R
Senior Art Director
Jan. 2008 – Nov. 2008
Copenhagen, Denmark
Bates Y&R is winner of the Advertising Effectiveness Awards 2004-2008 in Denmark. I was responsible for concept creation as well as art direction for interactive media. I was also responsible for trends in digital media to ensure highest quality in creativity and effectiveness.
Clients: Chrysler, Dodge, Danske Spil, DSB, Mercedes-Benz and Post Danmark
ANR.BBDO
Web Director
Aug. 2006 – Jan. 2008
Stockholm, Sweden
ANR.BBDO is considered amongst the best advertising agencies in Sweden and part of the BBDO network. I was responsible for concept creation and art direction and for interactive media. Managing projects in partnership with agencies like B-reel and Acne Digital and educating the company about digital media.
Clients: Bredbandsbolaget, Hyresgästföreningen, Mercedes-Benz, Arla, Majblomman and Folksam
Starring
Art Director
July 2004 – Aug. 2006
Stockholm, Sweden
Starring (formerly Moonwalk Sthlm and now Syrup Sthlm) is one of Sweden’s most awarded agencies. I worked as an Art Director on major projects like amfpensions.se, ica.se, hm.com as well as Guldagget-winner Spray (Make Love not Spam).
Clients: AMF Pension, Pfizer, ICA, Björn Borg, Trygg Hansa, Ticket, H&M, SBAB and Spray
Projector
Designer
June 2002 – June 2004
Stockholm, Sweden
Formerly known as Kabel New Media, I was Designer / Art Director on major projects like gb.se and award winning campaigns for Absolut Vodka (Absolut Stella and Absolut Vanilia). I was also part of the creative team that was responsible for the launch of Ben & Jerry’s in Sweden.
Clients: GB Glace, Absolut Vodka, Electrolux, Ben & Jerry’s and EMI Virgin
Lateral
Designer
2001
London, United Kingdom
Design internship as a part of my education at Hyper Island. I worked heavily on interactive pieces for Levi’s US as well as award winning campaigns for RSPCA.
Clients: Levi’s, the RSPCA and Boddingtons
Awards & Honors
Hyper Island Master Class / HIMC – Working with ideas
Hyper Island Digital Media 2012 – Module leader: Branding & Visual Design
Hyper Island Digital Media 2011 – Managing students in their design specialisation
Hyper Island Master Class / HIMC – Q&A on future of advertising and digital
Hyper Island Digital Media 2009 – Responsible for their Personal branding-module
RMI Berghs – Speaker at RMI Berghs 2005 & 2006 about creativity online
Hyper Island – Speaker at Hyper Island 2005 & 2006 about creativity online
The FWA – Björn Borg S/S Collection
Guldägget 2004 – Spray – Make Love not Spam
Taschen 2002 – Taschen’s 1000 favorite websites (book)
Cresta Award – Absolut Vanilia
The FWA – Absolut Vanilia
Cannes Lions Cyber Nom. – Absolut Vanilia
Revolution Award – Levi’s – Lost Change
NMA Effectiveness – RSPCA Online
Testimonials
Jamie Collinsworth
Creative Recruiter
Fjord
“We hired Anton for some freelance design work at Fjord and were thrilled with the results. Not only was he very responsive during the project briefing and negotiation process, he also was very flexible to our demanding project start time and schedule. Once the work was under way, we realized Anton is extremely creative with a high-standard for what he produces. His design aesthetic is quite sophisticated and it’s obvious he sincerely cares about going the extra mile for his clients. We look forward to collaborating with Anton again in the future!”
Daniel Kjellsson
Business Development Editor
Aller Media
“Anton Sten is an excellent designer and creative director.”
Asif Ansari
Creative Director
The Duffy Agency
“Anton was instrumental in providing excellent creative direction and support for a web project we worked on. Not only is he very talented and knowledgeable on digital and everything related to the web, he’s also a great guy to work with. I would have no hesitation in working with him again, should the opportunity present itself.”
Johan Ejermark
Rutger Hagstad
Everysport
“Anton has helped us out on several projects and I am really impressed with his work. He has been a great resource on both art direction and strategy. He is very creative and has a sense of detail and finish that really stands out. It has been a pleasure working with Anton and I hope to do so in the future as well.”
“Anton understand our needs and wishes. I am far from understanding the real work behind graphic designs and webcoding, but Anton is good at realizing my words into action and often adding some new ideas on top of what was asked for. Openminded and easy to work with. Since a lot of what we (everysport.com) do is connected to sports in one way or the other it really helps that Anton has an interest and understanding when it comes to sports. “
Dan Kennedy
Head of Project Delivery
Mubito
“Anton is an experienced and passionate Creative Director, with a great creative design mind, and the ability to deliver on this vision. Anton is also a great colleague – relaxed and fun to be around in a working environment, whilst maintaining the drive and focus required to exceed every client expectation.”
Andrew Martyn
Founder
Mubito
“I had the pleasure to work with Anton on both a general and a project basis. Anton has a great knack of understanding not only the principles of design, but more importantly the user or commercial needs driving a particular creative challenge. We worked on numerous new media design and communication related projects together. Anton has a strong hands-on grasp of new media space and understands the implications of social networking and the new world of communication better than any creative I’ve met. I learn about a lot of new tools and apps from Anton. Personally, Anton is an intelligent, easy-going guy who’s fun to work with. There’s always time to discuss something interesting.”
Søren Nohr
Creative Chief
Bates Y&R
“I think very highly of Anton. He understands (or writes) a concept beyond on- and offline level and is capable of transforming it into eyecatching, sometimes thougthful digital communication. He understands the people-side of the net and is able to work with it – which is quite rare in the ad-busines. On top of all that he has a really nice kind of non-swedish underplayed humour.”
Pål Katsler
Director, Digital Media
Bates Y&R
“Anton is a very talented creator and also a person that I have enjoyed working with immensely. A definitive strength of his is that his creative solutions are also valid from a commercial point-of-view without losing creative edge.
Working with Anton means that, as a Project Manager, you can always be sure that you will be able to deliver to the client with quality and on time.”
Ulrika Schreil
Account Manager
ANR.BBDO
“Anton is a valued co-worker, always delivering great design. He is also one of the most well-oriented online-art directors I ever had the pleasure of working with; always keeping an eye out for new trends within design and tech within the fields of digital media.”