A few days ago we launched an update to our website. From a design/esthetics point of view, the update may seem minimal and just some updated typography and colors. However, one thing that we always argue is that design is something much more than just the looks of something. It’s just as much (if not more) – how it works. How it adapts to your environment.
Our new website is fully responsive which basically means that it will look beautiful regardless if you access it on a mobile phone, a smart phone, a tablet or a 27 inch desktop.
When you’re designing a new site it’s of great essence to know your visitors. One way of getting to know your visitors is of course Google Analytics where we can find out more about their screen resolution, platform, network etc.
When we looked into our visitors we found that:
So the decision to make our new website responsive was fairly easy as we always preach that we need to design for our customers and not ourselves.