I’ve been spending this week at Hyper Island in Stockholm for a Master Class. It’s a great experience regardless of your digital savvyness aimed at marketing and advertising professionals that need to strengthen their digital skills and understanding.
I had a session on Day 2 where I started with sparking the participants with some inspiration cases before firing up a workshop; Working with ideas. In just 45 minutes they came up with some amazing ideas on how to reach users through digital for a given brand.
For a better idea of the discussions that are taking place, follow and engage in the #himc backchannel on twitter.