About
Björn Borg, the Swedish tennis pro who won 11 Grand Slam titles started his clothing line many years ago. However, the brand was in-persistent. In 2004 a major relaunch was made and Starring were responsible for everything digital. We worked closely with Joakim Jonasson to relaunch the brand and the site won the FWA twice.
Credits:
Starring
Björn Borg website